Objective

At Xano, a specific project that was tasked to me was to incrementally evolve the brand 's visual language in order to be seen as a more modern and reliable option for a visual development backend platform. The key was to move iteratively and quickly as the vision was being further sharpened and our target audience still in a dynamic stage of us strategizing of how we can best be distinguished in the market. Metrics of success was having a more solid system of a visual language that could be applied to many touchpoints and provided a strong foundation to be built off of as the team grew and our strategy deepened.