Objective

During my time at Uiflow; the priority was to insert a more distinguished visual brand for them to be seen as confident and reliable coming into the lowcode space as a newer startup. Assets needed to take inspiration from the UI but couldn't be directly sourced as product was being constantly updated as they were constantly testing how the best iteration of something could be. Deliverables ranged from new website, type choice and color, and a simplified logotype. These were then applied to other touchpoints like one-pagers and slide decks.