Objective

I had a friend who wanted to start serving his Korean treats at a farmers marketing and reached out to me if I was interested in setting up with a logo. The goal was something that would include themes of Korean culture and eating around the table, so I infused some of those elements into the logomark while having a fun typeface to evoke the flavors involved with his pastries. His tent was a hit, people loved the pastries, and he's been able to run with the brand I handed over to him to create things like aprons, banners, stickers, and menues.